In recent years, Europe’s carbon emission requirements have been increasing year by year. In 2023, the carbon tax bill was also passed, which means that special exchanges will measure and levy carbon emissions in the production and operation process of enterprises. It is expected that Europe will Implementation started later. For enterprises, carbon tax will increase their production and operation costs, and it is also an important evaluation criterion for enterprises to establish cooperation and social reputation. Therefore, it will have an immeasurable impact on the economic and social benefits of enterprises.
E-paper deeply meets the carbon emission reduction needs of European society
In the past three or four years, driven by factors such as the epidemic and labor costs, e-paper small-size price tags have flourished in the European market. Next, large-size digital signage will be the next application area that everyone pays attention to and invests resources in. The core reason is that electronic paper has natural advantages in reducing carbon emissions.
E Ink Technology Company once conducted a comparative calculation of the impact of 32-inch paper advertisements, LCD screens and e-paper displays on the carbon emissions of outdoor digital signage as an example. If 100,000 e-paper billboards run for 20 hours a day and update ads 20 times an hour for 5 years, the use of e-paper screens will reduce CO2 emissions by about 500,000 tons compared with LCD screens. Compared with traditional paper posters that are used once and then discarded, the use of electronic paper screens can reduce CO2 emissions by approximately 4 million tons.
Comparison of carbon emissions from electronic paper, LCD, and paper billboard displays
Digital signage will become the next pillar product of e-paper
From a technical point of view, with the gradual maturity of color electronic paper display technology, it will bring new opportunities to the outdoor signage market such as billboards, information boards, bus stop signs, etc., which can not only display basic information, but also increase the diversity of information. , targeted and other aspects also provide support. At the same time, passive low-power applications enable terminal equipment to be self-sufficient through solar energy, minimizing operation and maintenance costs and carbon emission levels.
From the perspective of product size, among the electronic paper diaphragm products used for digital signage, the sizes that have been mass-produced and developed include 11.3, 13.3, 25.3, 32, 42 inches, etc. In the next three years, larger 55-inch and 75 inches. Digital signage will become another pillar product of the electronic paper industry after tablets in the next few years. According to data from RUNTO, global e-paper digital signage shipments will be 127,000 units in 2023, a year-on-year increase of 29.6% ; shipments are forecast to reach 165,000 units in 2024, a year-on-year increase of 30%.
Post time: May-14-2024